平面设计的主要工作有哪些?前景如何?职业发展方向?
What are the main tasks of graphic design? What are the prospects? Career direction?
平面设计师的工作根据公司的不同和职位的不同会有一些差别。
The work of graphic designer will vary according to different companies and positions.
公司大致就分为两类,甲方公司和乙方公司。甲方公司就职的平面设计师大部分就是负责公司的品牌宣传和产品宣传的一些物料设计。而乙方公司就职的平面设计师,除了可能会负责本公司的品牌宣传和产品宣传的一些物料设计以外,还要负责完成公司的订单,给客户进行品牌设计和物料设计。
Companies are roughly divided into two categories, Party A's company and
Party B's company. Most of the graphic designers employed by Party A
are responsible for the design of some materials for the company's brand
publicity and product publicity. The graphic designer of Party B's
company, in addition to being responsible for some material design of
the company's brand publicity and product publicity, is also responsible
for completing the company's orders and carrying out brand design and
material design for customers.
职位不同一般看设计师的等级和职位。入门级别的平面设计师一般只是做一些非常基础的工作,比如修图、排版、改文件之类的。到了初级设计师就会开始做一些设计的工作,独立完成设计稿件。中级设计师除了独立完成设计稿之外,还可能会参与整体的创意设计方案的制订工作中。到达高级设计师的级别,也是独立完成设计任务,但给出来的设计稿除了有创意外,还会结合消费者的需求。再往后就是一些比较偏管理的工作岗位,比如设计总监、美术指导,他们的工作虽然跟平面设计还是息息相关,但更多的则是做整体的统筹或者给出指导建议。
Different positions generally depend on the level and position of
designers. Entry level graphic designers generally only do some very
basic work, such as drawing revision, typesetting, document modification
and so on. The junior designer will start to do some design work and
complete the design manuscript independently. In addition to completing
the design draft independently, intermediate designers may also
participate in the formulation of the overall creative design scheme.
Reaching the level of senior designer is also to complete the design
task independently, but the design draft given is not only creative, but
also combined with the needs of consumers. Then there are some more
management oriented jobs, such as design director and art director.
Although their work is still closely related to graphic design, they are
more about overall planning or giving guidance suggestions.